Tag: Web-Marketing

Is the Affiliate Marketplace Counter-Cyclical?

As more and more Americans lose their jobs, many will turn to the web to try and generate income. Using the web as a revenue stream to many of us may seem like a mature marketplace, and maybe in some ways it is, but the fact remains that the web as a whole is still pretty new. We just don’t have that much trend data mapping online commerce to financial cycles. So with this post, I’m shooting from the hip. I’m going to use mostly logic, guestimates, and assumptions. Hopefully my logic is challenged and my point of view is broadened.  So please participate if you can open me up a little. :-)

Unemployment rates in America are steadily increasing.  Over 6.5% of America is unemployed.  Logic dictates that as people lose their jobs, job marketplace websites should see increased interest.  But what I am seeing, is a decline in interest for job marketplace websites.  Seasonality aside (the Holiday season is a down market for most sectors outside of retail) the decline in traffic seen for Career Builder and Monster.com looks pretty dramatic.

Part of this could be because ad budgets are slowing down.  Many of those sites were fueled by advertising revenue from financial products like credit cards, mortgages, insurance, and student loans.  And we all know what happened to American finance.  Finance tanked.  (I know this first hand, because I specialized in marketing financial products for the past 6 years… and the once stable company I worked for is now all-but-out-of-business.)  But even if the advertising engines for the job marketplace sites are slowing, both Monster and CareerBuilder have reached critical mass. Most people already know where to go when searching for jobs online.  And people are not searching for jobs as much.

So what are Americans doing to feed their families?  Searches on affiliate marketing are getting hotter. The amount of people looking to make money online has skyrocketed in the last quarter of this year.  A friend from CJ says their publisher side is booming and the advertiser side is slowing to a crawl.

Money being spent by advertisers online is decreasing.  Online advertising is following the expected path, and is currently off cycle.  But the amount of people looking to get a piece of that pie is increasing fast.  So the moral of the story is, there is less money being spent by advertisers during the recession, and we’re looking at a potential flood of new affiliates who will further dilute the potential profitability for this type of marketing.

So hold on folks.  2009 might be even harder at the bread line as the “new recruits” of recently unemployed affiliate marketers flood the web.

For those more opportunistics types, it might be a good time to launch another affiliate marketplace if you have the money to squat on it for a while.  There will certainly be a lot of CJ rejects looking for a channel.  Growing your publisher base will probably be easier than normal during this time.  But don’t expect the advertisers to bite right away.  If you have the patience to wait through this down cycle in our economy, having a big publisher base ready for the next financial cycle will be key.


10 Reasons Why I Love My Job

Everybody who knows me knows I love working at NextStudent.  It’s the coolest place I have ever worked, INCLUDING my own company.  Once I started posting these reasons I love my job, I quickly realized I could go on forever… but I decided to keep it succint because nobody wants to hear 100 reasons why some random web guy likes his job. BTW- the word succinct rocks.

Here’s ten off the top of my head:

  1. The environment is hard to explain- Almost everybody is friendly with everybody else and we’re all having a great time almost every single day-  It’s amazing
  2. They pay well
  3. They are sending me to Las Vegas for a week to attend PubCon next week (and they send me to pretty much any conference I ask them to)
  4. My boss is a really good dude, and so are the top execs
  5. I have the most amazing team any web marketing guy could possibly imagine
  6. When I have a good idea, I implement it, and everybody supports it
  7. I help people afford a college education, then when they are done I help them save money
  8. I also help make a bunch of cool people lots of dough
  9. I get recognition, raises, promotions, bonuses, and other neat perks because I’m pretty good at what I do *pops collar*
  10. It’s the place where I made a name for myself, and when I come to work I get to be larger than life (or at least they let me get away with thinking that way lol)

There’s 10 quick reasons why NextStudent rocks.  I’m feeling good, and thought I’s share it with my huge fan base of readers.  All 3 of you, enjoy!


The Billion Dollar Baby Part II

It’s official.  By funding ONE BILLION DOLLARS in student loan volume so far this calendar year, my team has already hit their 2006 goal. 

This year has been a big one for NextStudent, for me personally, and for my team.  I am proud of each and every person in my web marketing department, I’m proud of every person in the sales department, I’m proud of myself, and I am proud of the executive management for giving us the opportunity to shine.  This was a team effort for sure!

If there was a hall of fame for bad ass corporate strategies and execution, NextStudent could qualify for top billing.  Thanks to everybody involved in our company’s success, I’m looking forward to many more years of it!

BTW- tonight we are taking the whole team and some execs out to a really nice Italian restaurant to celebrate.  Should be fun!  We all have a lot to be thankful for and proud of.  What a great team, and what a great company!


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