Tag: Phoenix-SEO

Style Over Substance – Your BS is Working

I’ve been noticing a disturbing phenomenon in client SEO land.  Now, I’m not going to call out any Phoenix SEO companies specifically, but if you’re reading this, you probably know who you are.

Some of the people in the industry that I pegged as pure BS artists are landing clients faster than those with the skills that SHOULD pay the bills.  And it is not by virtue of their ability to rank a site or run an advertising campaign, it’s their ability to BS clients that’s getting them the work.

Don’t get me wrong, I respect your hustle Mr. Snake Oil.  You make more calls, kiss more ass, go to more “networking” events, and hand out more business cards.  You work for yours.  But where are your clients’ sites when you’re done with them?

I’ve been on the frontlines recently.  Pushing out proposals like a madman, researching people’s sites, and checking out the work left behind by previous SEO firms.  What I see, quite frankly, embarasses me.  Mostly because I am getting lumped in with these guys.  Then I get the client’s sob story about their previous experience.  It usually sounds something like this:

They were great.  We had bi-weekly phone meetings, we used this neat little tool to track our progress, I got reports with graphs in them, and I even rank number one for “Arizona Mortgage Refinancing Specialist Ahwatukee AZ”.  But I just can’t afford the 8k a month retainer anymore“.

Or worse, this:

They were terrible.  I had a really bad experience with [insert well known company] who promised me rankings.  They charged my 8k a month, and even had the gall to send more invoices when I asked for even the smallest changes“.

My interpretation of both scenarios leads to the same conclusion.

Scenario 1 – You’re a  good bullshitter.  You made your client believe they were getting a value from your shoddy service, overcharged, and dried up the well.

Scenario 2 – You’re a good bullshitter. You made your client believe they were going to get a value for your shoddy service, overcharged, and scared a client from using a better company’s web marketing services down the road.

You’re Doing It Wrong

Either way, I am seeing shoddy work from previous firms and agencies. They’re leaving huge holes in their campaigns.  I’m proposing lower prices than companies were used to paying their old crappy vendors.  I’m seeing low hanging fruit and easy wins for my potential clients.  And I am still having to hustle way more than I ever thought I would have to, just to save a potential client back to the good side of the force.  The fish that normally would be jumping in the boat, are still on the edge.

In cases like these, where clients have been burned, it doesn’t matter that I have rankings and case studies to prove my ability.  It doesn’t matter that I have ringing endorsements from referrals.  It doesn’t matter that I have no problem contracting out clauses or adding performance clauses to mitigate cost risk.  People just have a harder time trusting SEO companies in general, because of the BS artists who left trash in their wake.

If You Can’t Beat ‘Em?

Part of me wishes I had a better line of BS. Maybe I should have gone to more events to glad hand realtors, lawyers, and loan sharks.  Or maybe worked on my fake smiles a little more.  Tried to kiss more ass…

But that part of me IS BS.  I’m actually happy with the being a “no bullshit” kind of guy, even if I am not getting as many clients as more polished sales persons with less skill.  It’s just a shame that the pool of potential clients out there has been tarnished by slicksters who are all style, and little substance.


My Phoenix SEO Company Gets a Facelift

I’ve owned this Phoenix SEO company since 2001, but let it go stale because I spent years as a corporate SEO.  Well, I’m no longer somebody else’s executive.  I’m my own boss now.  So it makes sense that I knock the dust off of my old site and start taking clients again!

So far so good. Even with the old haggard design, I’ve been able to score a couple pretty cool clients.  But I could always use more!  No more flying solo and getting clients only by reputation.  I’m gonna work that old site and see what we can do!  It already ranks well, and it’s and older site, so a little link building will go a long way.

Truth be told, I’m looking forward to competing again with some awesome companies out here and getting back into the mix.

Until recently, I forgot how fun it is to help *other* people make money on the web.  As a self proclaimed “advanced web marketing” guy, it’s exciting when I first get my hands on a new site or marketing campaign.  There are always tweaks that are high impact and easy that make an immediate impact. Low hanging fruit all over the place.

So look out Arizona, I’ve flexed my muscles out in the big corporate world and I’m coming back to my roots.  My first successful business on the web.  MCP Media!

And BTW- it has a blog now. The Phoenix SEO Blog. So feel free to head over and give that mofo a little love eh?


Hip Hop Promotion

I’m sure you’re completely confused as to why my blog has a post titled “Hip Hop Promotion” but I assure you there is at least tangential relevancy.  An old friend of mine, Nick Norris, has plunged himself head first into the world of web design, SEO, and all that juicy stuff.  At first I thought “Ohh great, another new Phoenix SEO to compete for contracts.” Shizzle bizzle, I had no idea how much he was into it his new passion until I saw like 10 of his sites.  One of which, Hip Hop Village, he is targeting for the phrase “Hop Hop Promotion”.

In my cockiness, I may or may not have just blurted out to him that I will get his site to rank #1 in Google for Hip Hop Promotion.  This of course, was before I did any research.  But after doing a bit of research, turns out it will require at least some effort… which stinks because it aint like I’m getting paid for this. My “bigger than it should be” mouth just got me into a stupid predicament. I wrote a check that my ass is now required to cash…

So maybe you, my friends, could post a little linkie to his site with some nice rich anchor text to help a brother out?  If you do, me love you long time and me also owe you one.  And if you do, let me know if there is anything I can help you push as well, since I will owe you one!  In the meantime, I’ll see what I can do about that page title, redirect, and content. ;-)


Working for “the Man?” I AM the Man Now.

Working for the man has it’s advantages. There’s usually more structure. You usually have health insurance, maybe a 401k or even your own little office. Sometimes you work with some really cool people- maybe at times mentally underdeveloped, but still rather pleasant people. It’s usually scheduled the same- day in and day out. You develop a routine. You become part of somebody else’s machine. You probably wake up, do your morning routine, grab your coffee, walk in and say hi to people, sit down and check your email, and start the grind.

But working for somebody else can also have a dark side. You are subject to the whims of whomever controls the company. In some situations, this can be downright dangerous- especially if “the Man” you work for is corrupt, immoral, unethical, unintelligent, moody, foolish, shady, dishonest, and any other host of adjectives that could be used to explain a bad leader. You will probably never be compensated what you are really worth. You’ll never truly know 100% what your future is, because you are not the one actually making those decisions. You are forfeiting your right to call your shots. And if you decide to do that, you had better trust the one who is calling the shots for you. Otherwise, you’ll never truly be happy. And somebody else’s lack of judgment will likely end up *your* problem to deal with in one way or another.

Since stepping out on my own, I have developed a deeper sense of self and a deeper sense of purpose. Being “the Man” has both a greater sense of responsibility, and greater sense of freedom. It’s make or break it, and nobody else can mess this up for me even if they try. And try they may. But iff it breaks, I have nobody else to blame. And if it works, I’m not feeding the fruits of my labor up to somebody else. I reap what I sow.

There’s no shame in working for somebody else, but I personally have found greater sense of pride now that I am back to running my Phoenix Web Design, SEO, and Web Marketing Company, MCP Media. Fortunately in my years of being corporate, I had enough successes under my belt that the moment I stepped out on my own, I had a ton of business just waiting for me. My transition has been easy because opportunity has been knocking the entire time. So easy in fact, that I’m not sure why my sense of loyalty prevented me from being my own man for so long. I guess you can chalk it up to experience.

That experience has proved invaluable. I’ve learned that once you accumulate a critical mass of knowledge on how business works, there are some things you just never do the same. And taking a “jobby-job” is probably one of those things. If you are critical to a business’ success and you are thinking of working for somebody else, get a work contract. Don’t just become an employee. Be very clear on the rules of engagement. You must trust the person or people you will be working for. If you don’t, it will not be worth the money in the long run. Profile your BOSS first. This person will be responsible for making decisions about your future. You might think YOU are responsible, but that’s not really the case when the buck stops somewhere else. And above all else, LOVE what you do. If you take a job just for the money, you’ll go home each day a little less happy than you would if you felt good about what you did all day.

As for my previous experience in corporate America. the jury is still out on how I feel about it. Most of it depends on how the company handles itself now that I am no longer an employee (i.e. honoring my severance, which has still not yet been paid) but I can say this, I am glad I did it and I am glad it’s done. Because now I can move forward and BE the MAN, instead of being subordinate to the “man”.

And as the man, I can tell you this. I take the responsibility seriously. If you have a boss you believe in, one that truly cares about who you are and tries to put you in a position to succeed, then it might be the perfect stepping stone into becoming “the Man” yourself. As I expand, I will be the man giving ten fingers to launch people toward their own goals. I will do what I can to make sure when people talk about their experience working for me, they say ” He’s the man! ” instead of ” He’s ‘the man’ “.


Phoenix SEO PubCrawl Recap

Jarrod over at TextLinkBrokers and David Wallace from SearchRank put together a cool “meeting of the minds” last night at Rock Bottom. After having a few drinks one thing became apparent to me: Phoenix is a hotbed for SEO, and whoever owns this SERP must be the best of the bunch (neener neeener neeeeener!!)

The boys from Submit a Website stopped by to spread the love, and my favorite Elite Rereat buddy Cygnus (Joe Sinkwitz) blessed us with his awesomeness as well. Jenny (Text Link Brokers’ Sales Manager) was the token female Phoenix SEO PubCrawl representative (crappy camera phone picture below)

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As a group we decided that “Whatever happens at Phoenix SEO PubCrawl Stays at Phoenix SEO PubCrawl” so I will not be able to give you an in depth recap of all the juicy stuff that was shared. But I can say this, I’ll be going to the next one.

More is in the pipeline from this group. BTW: Phoenix SEO. (score!)


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