For those who skim blog posts, here’s the one word review: AWESOME.
For those who like to read and research, here’s the skinny:
This week we were lucky enough to be chosen to participate in Google’s new Website Optimizer. I need to preface this: It’s scary when a company as big as Google decides to unveil free products that normally cost tens of thousands of dollars. Second, I need to state that it is awesome when a company as big as Google decides to unveil free products that normally cost tens of thousands of dollars.
I’ve had some experiences with other service providers in this field (it’s the usual suspects for those more savvy web marketers). Although the results have been mostly outstanding, the process of getting tests going has been labor intensive, time consuming, and oft cumbersome.
Not with Google.
Within one day of getting accepted as a beta tester, my team has already produced a few live tests on some key pages. In the past, getting tests up and running has taken as long as a few months.
The reports the system produces are a typical Google product- intuitive, to the point, and easy to understand. It is also completely integrated with our existing adwords campaign!
The implementation is probably exactly what any adwords advertiser or adsense publisher would expect. The trick is, having your test copy and creative ready to go in advance. If you have an idea of what you need to test and you are proficient with HTML, then setting tests up is going to be somewhat painless for you.
I’m not sure when Google plans on releasing this to the general public, but I can say with confidence that I’ve quickly become a big fan of Google’s new page testing platform. If you have any questions about it from a user’s perspective, feel free to contact me. In the meantime, stay tuned and I’ll have more specific feedback as I become more accustomed to this neat new tool!