BS-1 Behind the Conference traces the rise and fall of the most prolific boy band in SEO history. The first group of SEOs ever to travel outside the typical conference circuit and into the dark underworld of pop music made their debut after they met at Webmasterworld’s PubCon 2006. Their first single, “Use the anchor text: love”, quickly rose to the top of the del.icio.us popular chart, giving the band instant notoriety, fame, and wild success.

SEO Boy Band initially started working the conference circuit in early 2006 where SEOs, CEOs, and even SEO Fan Girls have been spotted throwing their underwear on stage as the band performed public link analysis sessions, which often ended in public riots. The thought of the buzz gave band front runner Chris Hooley the idea to take the show on the road.

After a grueling dance rehearsal, the band agreed the choreography and timing was right. SEO BoyBand began touring all over the greater San Jose area. After a few sell out shows, it became apparent to the crew that their newly found fame would get more than they bargained for.

In a rare interview with BS-1 Hooley says: “I was just doing it for the buzz, these free pairs of underwear are just another perk!”

Greg “Web Guerilla” Boser chimes in “not to mention the 600 backlinks I got from Digg yesterday” as he Hi Fived Rand Fishkin of SEOMoz who says “I’m a bad ass SEO“.

Meanwhile, the absence of these high profile SEO rockstars on the conference and blogging scene created a void, which some more crafty web marketing experts quickly exploited.

The release of their second single “Rollin’ Wit da Bloggerz” brought even more fame and backlinks. However, the grueling 7 day a week schedule of blogging, singing, and dancing began to wear on the super group. This didn’t stop the pop marketing powerhouse, they continued the media craze by releasing “Link Pop” and following it up with their smash hit “Love me, Leave me, then Link to me”

Eventually the media craze became to much for the SEO Boy Band to handle. Chris Hooley spent countless days DrinkBaiting, while Greg Boser and other band members stayed up night all night using the harder stuff to keep going.

“I just, really love the purple ones” said Boser after a long night of pounding yoohoo and snorting pixie sticks. “I don’t know what I would do without them”

The increased exposure and sugar consumption eventually started to tear at the band. Bitter rivalries between members of the back up dance crew eventually led to disaster. SEO BoyBand stopped touring after an incident where Tim Mayer and Adam Lasnik nearly choked each other out. Danny Sullivan tried to stop the violence, but ended up instant messaging the police.

Back up vocalsit Matt Cutts saw the transgressions, quit the banned, er.. I mean BAND, and applied a minus 30 penalty to the whole crew. That was the last time Mayer and Lasnik spoke, and ultimately the end of SEO BoyBand.

After the dust settled, nearly a fortune in backlinks was amassed. Chris Hooley, as the owner of the domain, currently controls the link equity created by the band. “It’s a time in my life I’ll never forget. What’s your name again?”

Although the experience might have been a blur to the band members, the memory of their rise to #1 on the SERPs, I mean charts, will never fade.


*props to Skorp for the images. Check out his BadTastic Blog for more crazy antics and SkorpShopping!