Tag: Link-Bait

A Public Apology

My recent post garnered far more attention than I thought it would. I wrote exactly how I felt and though I still stand by it, I feel badly for Liana about how this is all shaking out. I did not intend on hurting her in any way. My blog post was a way for me to vent and respond to hers.

In Liana’s defense, what I perceived to be an outright injustice was probably more about poor communication. She did attempt to tell me about her stunt before it happened. I didn’t know the exact specifics (maybe because we didn’t discuss them in detail enough) but I practically sorta kinda gave her a go ahead (remind you -I didn’t know it would be practically the same stunt, poorly duplicated).

Liana is a smart person who is more seasoned in the conference circuit than I. I do not think her intentions were bad. Regardless of fault, opinion, who was first, who’s was best, etc. I don’t wish Liana any harm or negativity. Liana, I apologize for any negativity that this has probably caused you. It got out there, and got blown out of proportion. That was not the intent.

To the members of SEO / SEM community who don’t appreciate linkstunting, offline linkbaiting, buzz linking, buzz marketing stunts or whatever you want to call it: I apologize to you as well. I never intended to disrespect anyone and I certainly hope nobody takes any of my campaigns or stunts that way.

I owe our community a lot. I came from this community, and because of it I have a successful career and a great life for me and my family. I don’t want to be burning bridges or hurting others, I just want to have fun and experience success with / like the rest of you.

SEOs and marketers, here’s a good takeaway. This is a lesson on how a good idea in theory can cause problems in the execution. Just like any form of SEO, offline buzz marketing / link baiting is new and will likely rub at least some subset of SEOs the wrong way. We all need to grow with it and push it in the right direction we would like to see it go in the future. It is OUR responsibility to respect others’ dignity if / when we decide to implement these tactics that involve others.


Some Links Just HAVE TO HAPPEN.

There has been a lot of public link whoring link worthy stuff this week. I would be amiss if did not do something about this. With no further ado, here is the shizzle bizzles.

If I forgot anything awesome or funny or bait worthy, make sure to point it out in the comments. I’ll probably do something about it!


DrinkBait: Doing It For The Buzz!

Today is my last chance to spread drink popularity around in PubCon Vegas.  We already know Google’s drink authority can’t be beat; they bought drinks for the whole conference Tuesday.  However, yesterday’s drink bombing campaign was received so well I’m gonna kick it up a notch once again.  I have a new bag of nips (this time only Gray Goose, Patron, and Crown), a bunch more labels, a cheesy paper print out for my White and Nerdy hooded sweat shirt, and to top it off: a necklace with a shot glass.

I am going to kick this Vegas party off like a mofo, and it is gonna start in the “networking session” today.  The ReviewMe.com guys were the first to get jiggy with the DrinkBait.  We pounded a drank all up in they booth.  I’m gonna see if I can get some more people to actually drink these things during the session.  Props to Andy Hagans for being the first to step up to the plate!

I must say, this has been one of the more fun experiences I have had at a web marketing conference.  Viral marketing stunts are more fun than optimizing ads, ad spends, web pages, link portfolios, etc.  And they’re kinda almost free sort of.  You can probably expect a few more crazy antics like this from me in the future.

Point is, I’m looking to catch a buzz and get some more people buzzing right there with me.  DrinkBait, LinkBait, ThinkBait…  Maybe more people should try to actually do something offline to get themselves noticed if they want references (also known in SEO world as LINKS).

I’ve got only strong drinks in my drink portfolio, and we know that the best drink is a free drink.  Who’s next to get some of this DrinkBait? 


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