Tag: Drink-Spam

DrinkBait: Doing It For The Buzz!

Today is my last chance to spread drink popularity around in PubCon Vegas.  We already know Google’s drink authority can’t be beat; they bought drinks for the whole conference Tuesday.  However, yesterday’s drink bombing campaign was received so well I’m gonna kick it up a notch once again.  I have a new bag of nips (this time only Gray Goose, Patron, and Crown), a bunch more labels, a cheesy paper print out for my White and Nerdy hooded sweat shirt, and to top it off: a necklace with a shot glass.

I am going to kick this Vegas party off like a mofo, and it is gonna start in the “networking session” today.  The ReviewMe.com guys were the first to get jiggy with the DrinkBait.  We pounded a drank all up in they booth.  I’m gonna see if I can get some more people to actually drink these things during the session.  Props to Andy Hagans for being the first to step up to the plate!

I must say, this has been one of the more fun experiences I have had at a web marketing conference.  Viral marketing stunts are more fun than optimizing ads, ad spends, web pages, link portfolios, etc.  And they’re kinda almost free sort of.  You can probably expect a few more crazy antics like this from me in the future.

Point is, I’m looking to catch a buzz and get some more people buzzing right there with me.  DrinkBait, LinkBait, ThinkBait…  Maybe more people should try to actually do something offline to get themselves noticed if they want references (also known in SEO world as LINKS).

I’ve got only strong drinks in my drink portfolio, and we know that the best drink is a free drink.  Who’s next to get some of this DrinkBait? 


DrinkBait 2.0

After hearing about Nathaniel Broughton’s PubCon drinking game, I became obsessed with the concept of drinkbait.  In a prior post on the subject, I took a somewhat obnoxious (I prefer the word funny) approach to presenting the idea (complete with pics of Fonzi, Darth Vader, Vanilla Ice, and Mr. T).  However, in typical Chris Hooley fashion, I’ve taken the idea a step further than it truly needs to go.

I looked at the SEO drinking contest like some SEOs look at a search engines. I analyzed it to find a way to game the system…  

Enter the DrinkBait.com personal drink spamming campaign.

The rules of the contest state I must buy reputable SEOs a drink, and take a picture of myself with said SEO to attain points.  The person with the most points wins the contest and make a few hundred bills (and probably gets a few links from SEO bloggers too).  It did not stipulate that I needed to be in a bar, drinking, or even ask said SEOs if they want a drink.

I developed new “technology” (ok, I actually just bought the domain “drinkbait.com” from moniker and pointed it to my blog) and printed out a sheet of paper with the domain name printed all over it.  I bought about 40 nips (various flavors) and after cutting the paper up to create tabs with the domain name printed on it, I taped a tab to each bottle. 

Now all I need to do is go to the conference today with my big bag chock full of nips. Each time I see an SEO on the “list” I can run up on them with the drink I bought for them, AND I can even do drive by picture taking if said SEO is not fond of my drink spamming campaign.

This is so gonna rock.  As the self proclaimed “Frat Boy of SEO” I have a falsified reputation to uphold.  I will not let more deserving people with more refined social skills, more experience and / or industry relations, or more brains beat ME in a drinking game.  It just aint gonna happen baby.

I am headed off to the conference to give away some free drinks. Wish me luck!


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