I’ve heard a lot of complaining from SEOs who have sites that have plummeted over the past few months.  Some shaking their fists and blaming Google, some a little more realistic.  All complaining nonetheless.  And the one thing they had in common as SEOs, is they relied on some type of SEO crutch.  Within minutes each one told me exactly why they have disappeared, or they lost spots for their clients.  Always obvious.

And that’s the problem.  You’re too obvious.

I didn’t lose any spots anywhere, despite being known as pretty aggressive.  And it’s not because I had some super serious spygames moves.  It’s because I didn’t get too hyperfocused on specific things.  I just went out and got links, and got social mentions.  I tried when it made sense to use anchor text.  I didn’t bother scraping and harvesting links to my important sites (don’t get me wrong, for my crappy sites, I will try anything to see what happens).  I didn’t buy links from link networks.  I didn’t obsess over the PR or backlink portfolio of each potential link.  I just got them.  A lot of nofollows. Lots of branded links.  Lots of domain links.  Whatever.  I figured if I was able to look at a link portfolio and within seconds spot anchor text jamming, the multi-hundredaire engineers at Google could probably do the same.

So to avoid getting wiped out in the next Google update, I suggest you stop being a friggin idiot and trying to outsmart Google.  Know where the line is, but more importantly, know where the line COULD be.  And work within those guidelines but do so in an very aggressive manner, and eventually, you’ll have update proof rankings.  And you’ll see sites rise instead of fall when the next panda or penguin comes and wipes out all your less intelligent competition.