Chris Hooley’s -ThinkBait-

Christopher D. Hooley
Industry Leading Web Marketing Guru

10537 W Donald Dr.
Peoria, AZ 85383
623-680-9173
chris [at] mcpmedia [dot] com

SUMMARY

Took NextStudent, Inc. to the top of the online student loan market in less than one year. Ranked numerous websites #1 in the natural Google and Yahoo! listings for competitive keywords (list available upon request). Currently I manage a multimillion dollar web marketing budget, and I run only profitable campaigns using Search (both paid and natural), Affiliate Marketing, Business Development, and virtually all other forms of online media. I develop and implement very advanced techniques and technologies to insure campaigns are profitable.

I recruit well and understand team dynamics. Experience, numbers, and case studies show that I am at the top of the industry. I stay current, I stay hungry, and I stay at #1 positions on all major search engines. Originally starting as an IT professional and entrepreneur, I’m still an expert web developer, including all emerging technologies. I leverage my technical abilities into marketing campaigns which are solid, effective, and again… profitable.

EXPERIENCE

Director- Web Marketing, December 2005 to Present
NextStudent, Inc, Phoenix, AZ

• Responsible for all SEO (Search Engine Optimization) efforts
• Responsible for managing multimillion dollar marketing campaigns
• Recruited and hired new talent and developed them into experts with zero turnover
• Responsible for managing both internal and offshore resources
• Developed workflows and systems to achieve maximum efficiency within my department and across other areas of the company
• Received 4 promotions and 5 raises within 2 years
• Brought in over one billion dollars in funded student loan volume in less than a year
• Directed and / or participated in almost all of the company’s marketing efforts
• Reponsible for marketplace and salesfloor staffing plan projections, resulting in phenominal growth

Web Operations Manager, December 2004 to December 2005
NextStudent, Inc, Phoenix, AZ

• Using SEO (Search Engine Optimization), I ranked company website #1 in Google for the term “Student Loan Consolidation“, and drove nearly a half billion dollars in funded loan volume from the web in my first year managing the online marketing efforts (we are now known as the top online marketer in the student loan industry)
• Designed and launched the current version of NextStudent.com, which doubled conversions (traffic to loan applications)
• Created internet applications and information architecture, communication systems, custom online business management software, and more for secure financial transaction based websites
• Developed and documented advanced online marketing techniques (which I later built a team around)

President, May 1999 to Present
MCP Media, Phoenix, AZ

• Using Search Engine Optimization, ranked the site #1 in all major search engines for the local terms like “Arizona Web Design“
• Managed teams of project managers to develop various web applications for clients
• Developed numerous companies’ brand identity and logos, including Acapulco Pools, PetTrader, and MCP Media
• Designed interfaces for many online companies including dance.com media, NextStudent, Inc, and many others
• Created internet applications and information architecture for e-commerce sites, communication systems, custom online business management software, and more
• Developed information systems in most programming languages- both online and offline
• Created a new revenue stream by selling excess leads to other local web design firms

EDUCATION

BS in Computer Information Systems, May 2003
Devry University, Phoenix, AZ

• Major: Computer Information Systems
• Minor: Business

GOAL

To find a solid, forward thinking company that needs someone like me to develop a strong brand and increase profitability by merging effective Web Marketing with Traditional Media.