Christopher D. Hooley
Industry Leading Web Marketing Guru

623-680-9173
chris [at] mcpmedia [dot] com

SUMMARY

Took NextStudent, Inc. to the top of the online student loan market in less than one year. Directly responsible for funding nearly 2 billion dollars in student loans. Ranked numerous websites #1 in the natural Google and Yahoo! listings for competitive keywords (list available upon request). Currently managing a multimillion dollar web marketing budget.  Running only profitable campaigns using Search (both paid and natural), Affiliate Marketing, Business Development, and virtually all other forms of online media. Developed and implemented advanced techniques and technologies to insure campaigns are profitable.

I recruit well and understand team dynamics. Experience, numbers, and case studies show that I am at the top of the industry. I stay current, I stay hungry, and I stay at #1 positions on all major search engines. Originally starting as an IT professional and entrepreneur, I’m still an expert web developer, including all emerging technologies. I leverage my technical abilities into marketing campaigns which are solid, effective, and again… profitable.

EXPERIENCE

Vice President of Web Marketing, August 2007 to Present
NextStudent, Inc, Phoenix, AZ

  • Responsible for all market analysis and capacity / staffing plans
  • New market discovery / analysis, launching new businesses
  • Mentoring individuals, taking some from Jr. Specialists and Specialists to Director, Sr. Manager, and other Management positions both within and outside the company
  • Responsible for managing both internal and offshore resources
  • Developed workflows and systems to achieve maximum efficiency within my department and across other areas of the company
  • Drove nearly two billion dollars in funded student loan volume in my time
  • Took NextStudent from obscurity, to become the 4th largest federal student loan consolidator in 2006 (behind SLM Corp, Nelnet Inc, and CitiBank)
  • Direct nearly all of the company’s marketing efforts
  • Received 5 promotions and 6 raises within a few years- from an outside consultant to executive management

Director- Web Marketing, December 2005 to August 2007
NextStudent, Inc, Phoenix, AZ

  • Responsible for all SEO (Search Engine Optimization) efforts
  • Responsible for managing multi-million dollar marketing campaigns
  • Recruited and hired new talent and developed them into experts with little turnover
  • Responsible for managing both internal and offshore resources
  • Developed work-flows and systems to achieve maximum efficiency within my department and across other areas of the company
  • Brought in over one billion dollars in funded student loan volume in less than a year
  • Directed and / or participated in almost all of the company’s marketing efforts
  • Responsible for marketplace and sales-floor staffing plan projections, resulting in phenomenal growth

Web Operations Manager, December 2004 to December 2005
NextStudent, Inc, Phoenix, AZ

  • Using SEO (Search Engine Optimization), I ranked company website #1 in Google for the term “College Loans“, and drove nearly a half billion dollars in funded loan volume from the web in my first year managing the online marketing efforts (we are now known as the top online marketer in the student loan industry)
  • Launched a newer version of NextStudent.com, which doubled conversions (traffic to loan applications)
  • Created web applications and information architecture, communication systems, custom online business management software, and more for secure financial transaction based websites
  • Developed and documented advanced online marketing techniques (which I later built a team around)

President, May 1999 to Present
MCP Media, Phoenix, AZ

  • Using Search Engine Optimization, ranked the site #1 in all major search engines for the local terms like “Arizona Web Design
  • Managed teams of project managers to develop various web applications for clients
  • Developed numerous companies’ brand identity and logos
  • Designed interfaces for many online companies including dance.com media, NextStudent, Inc, and many others
  • Created web applications and information architecture for e-commerce sites, communication systems, custom online business management software, and more
  • Developed information systems in most programming languages- both online and offline
  • Created a new revenue stream by selling excess leads to other local web design firms

EDUCATION

BS in Computer Information Systems, May 2003
Devry University, Phoenix, AZ

  • Major: Computer Information Systems
  • Minor: Business

GOALS

  • To fund over 1 billion in student loan volume [accomplished]
  • To become a known web marketing professional [accomplished]
  • To make an indelible mark in the world [working on it]
  • To work in a situation that doesn’t feel like work, because my heart is in it 100% [currently fostering it]
  • To develop others who have similar goals into RockStars [ongoing]
  • To achieve financial independence for me and my family, so work is less about the money and more about the love of what I do

If you are a forward thinking company that needs to develop a strong brand and increase profitability through the web, I’m open to discussions.  Contact me and we’ll see what we can do!