It’s been, I don’t know, since 2009 since I last blogged. Spent a few years living the affiliate dream, and stepping up and staying low key until I was finally an advertiser. I learned a lot during that time, and the biggest thing I learned is: money isn’t all it’s cracked up to be. Sure, I was ballin’ hard for a while, but I was a slave to it, and my personal life suffered. And being an affiliate is also risky. I would create campaign after campaign, most of them losing money and getting turned off, others showing promise and getting optimized to profitability, and a few looking good from launch and getting most of the attention. The wins far outweighed the losses.
But it wasn’t fun. Sure, being able to buy anything you want is a hoot, but it’s less fulfilling than one might think. And the risk has you worried all the time. Plus, the big losses were scary. My latest venture, being an advertiser of my own HCG product, was banned after spending a ton of money on it. It was at that point I decided, I am no longer happy living like this, and I wanted to find a good job doing what I do best.
Enter Instant Checkmate. I know the owner well, he’s a good friend and somebody I respect. He also has mutual respect for my skills based on my previous successes both as an affiliate and as a corporate SEO guy. So now, despite at one point claiming “I will never work for another man again,” I’m now consulting for them in a full time gig. Can you believe it? And it’s a good company, as evidenced by their top rating at the Better Business Bureau.
My responsibilities currently are more simple. Launch an Instant Checkmate Facebook Page, launch an Instant Checkmate Google + Profile, Create an Instant Checkmate Twitter Account, launch an Instant Checkmate MySpace Page (yes, people do still use it), beef up the Instant Checkmate LinkedIn page etc. But that’s just the get your feet wet grunt work. The big picture, is big. Most of it I cannot talk about, but what we will be rolling out in the next few months is nothing short of awesome.
So far, I’m loving it. Excited to make things happen, and excited that there are fewer roadblocks to becoming successful than you would see in the more conservative and typical corporate situation. They’re flexible, so I can continue spending lots of time with my family.
But most importantly, I’m loving the stability of having a full time job as opposed to being a “live by the sword, die by the sword” entrepreneur. Don’t get me wrong, I am still entrepreneurial by nature, but there’s something to be said about a respectable job and knowing what’s coming next. Money isn’t everything. It came to a point in my life, I needed to grow up and focus on the more important things. Family, home, friends, and more family. There will be plenty of room for professional growth in my new job, but for now, I am just happy to be more settled and stable.