Get Inside the Head of a Crazy Search Marketing Dude… THEN GET OUT!
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Get Inside the Head of a Crazy Search Marketing Dude… THEN GET OUT!
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Yahoo! wants a brand like Google has, but often fall short of delivering what makes it happen. Spending a few million with them doesn’t get me into the exclusive club of invited guests. Even the guy working the booth laughed at me when I said “Hey, can I come to the Yahoo! party? I’m a multimillion dollar advertiser for you guys!” he replied “How many per month?” What am I a loser?
Funny. Real funny…
Well Yahoo! booth guy, here are 10 reasons why your party sucked big time. Enjoy.
Ok I only had two good reasons. But I can say this: The Google party rocked way harder anyways. Free drinks for everybody, now THAT’s how to build a community.
I guess I can pretty much scratch my name off any list for future Yahoo! parties. Oh well, I wouldn’t have been invited anyways.
That will be all.
Tags: Fun Stuff
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Todd Says:
November 22nd, 2006 at 11:54 am
I think Yahoo would have seen more benefit if they rented a cheaper venue, invited everyone, and paid for drinks. It probably would have been cheaper or the same cost, not made anyone feel left out, and helped them drum up more business.
Chris Hooley Says:
November 22nd, 2006 at 12:00 pm
I agree man.
I keep having experiences with Yahoo! that leave a bad taste in my mouth DESPITE the fact that I tuly do really want to be a raving Yahoo! fan. I like the logo, I like the ideas, I like the sites they bought, I just can’t get over the fact that their customer service sucks and when they come to conferences to meet their advertisers (in this case me) they alienate just as many of us as they impress.
MSN is the same way like that.
Joseph Morin Says:
November 23rd, 2006 at 3:01 pm
Hey Chris,
Have no fear. Shoot me a note before the next one ad I’ll make sure you are on all of the VIP lists for the shows. You deserve it and I was mighty impressed with your ingenuity. Be sure to check out my ‘Official Search Party Guides’ in my forum at SEW:
http://forums.searchenginewatch.com/forumdisplay.php?f=55
Joe Morin
Chris Hooley Says:
November 23rd, 2006 at 5:35 pm
You rock Joe, thanks so much! I favorited that link, and I have your blog in my feed reader now.
I honestly really appreciate you bro!
marc Says:
November 25th, 2006 at 1:46 am
Hey Chris,
We wish we could have invited the entire attendee list from Pubcon. We did that last year at PURE. :)
From time to time, we have different events to serve a a different purpose. This year our party’s venue limited our ability to invite everyone…although we would have loved to… we just couldn’t make it happen. We’re thankful that our friends at Google had a party open for all on the same evening to take some of the pressure off.
Our SES Chicago event will be open to all attendees next month and there’s a very good chance next year’s WMW Vegas party will be open to all. Stay tuned. I promise we won’t disappoint.
/marc levin
Marketing Punk Says:
December 3rd, 2006 at 12:05 am
For some reason Yahoo has a way of alienating advertisers.
Back when I was a “Diamond” advertiser Yahoo treated me great - fun parties, ski trips, etc. Then my rep. told me that Yahoo was looking to shrink the Diamonds down to people who are willing to spend money for branding, not ROI (i.e. willing to toss money into banner ads). A couple months later I was relegated down to Platinum and we stopped getting love from Yahoo all together.
Not a great way to win fans.
I guess in their apparent desperation to make something work better than Google, Yahoo decided to focus their attention primarily on the A-list spenders and influencers…and that’s not a good way to win the hearts and minds of the future A-list and influencers.
Sounds like you might have made it into the right crowd Chris…maybe the Yahoo love will last for you :)